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Futureproof · Conference Branding
A collaborative project inspired by our own experiences in a new school, branding a conference about Motion Design with themes of Community and Motivation!
Ringling College of Art & Design
Design, 2D Animation, 3D Modeling
The Problem...
The Answer!
Come up with an interesting title sequence for Ringling's annual Motion Design conference called "FutureProof", including branding guidelines for other merchandising and posters for the event!
I also worked with Hannah Nguyen to create the final branding package including styleframes, merchandising, logo and treatment plan, so we had to ensure everything was cohesive between the two of us.
Coming up with a strong concept to push our design further: for us, we wanted to highlight how we motivate & encourage each other in the industry. Even if there are struggles from day to day, we can work through them - together!
We chose to represent this visually through the pops of bright colour in an otherwise bland and neutral environment.
Process
Credits
Direction, Design + Animation: Hei Kuok & Hannah Nguyen
Produced at: Ringling College of Art & Design, 2023
Music & Sound Design: Kelly Warner
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