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Paris 2024 · NBC Olympics Rebrand
My personal take on how I'd approach NBC's coverage of the Paris Olympics 2024, drawing inspiration from the city of Paris itself!
Created as part of a course in design.
Olympics
Design
The Problem...
The Answer!
To draw inspiration from the city of Paris itself to create a cohesive branding guide on how NBC should cover the Olympics.
It should *feel* like it fits in with the sleek, modern and athletic feel of the joyeous celebration!
Making the shape design of the logo really focus on precision, the theme of light, and other various points of inspiration from the city.
Creating something both beautiful but also good to utilize during the big games!
Final Pitch
Sketches
Credits
Direction, Design : Hei Kuok
Produced at: Ringling College of Art & Design, 2023
Royalty Free Images: Pexels
Mockups: mockups-design.com
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